"Confession: in the rapidly transforming world we live in, I am thrilled by the digital developments, excited about new, customer-friendly services and curious about the impact it has on consumer behaviour. How can businesses invest their marketing money in the smartest way? I am about to share my findings with you!" Retail exposes consumer needs This is why I love working for a retail focused trade organisation like Shop! Benelux. The trade organisation does research to enhance the retail experiences for consumers and develops insights on how to improve environments to boost the retail … [Lees meer...]
Get smart with Neuro Science
9 oktober 2017 By Reageer
Recently, I visited the Global Shopper Brain Conference in Amsterdam. It was the 5th edition of the global shopper brain conference which was organised by NMSBA (The Neuro Marketing Science & Business Association) and Shop! (The Retail Association for enhancing consumer experiences and environments). Professionals from all over the world flew in to explore the latest insights in Neuro Marketing. The speakers represented worked in the field of science, commercial research and in neuro marketing services. What personally intrigued me is that the speakers all have a lot of information that is … [Lees meer...]
Retail Summit Barcelona
9 september 2017 By Reageer
Shop! Benelux organised a retail Summit in Barcelona where members of various European countries gathered for the latest insights in retail Marketing technologies. The summit was a combination of presentations at the HP Experience Centre where the trends that drive disruption and the down town shop safari experience in Barcelona were combined. The effectiveness of Instore communications depends on a variety of attributes. During the panel discussion and presentations a lot of emphasis was placed on the location, the materials used and the content of the campaign. Brands should work closely … [Lees meer...]
Keeping the value
9 februari 2016 By Reageer
Keeping the value is about the need for sustaining profit margins. Over decades organizations have focused on cost cutting measures to maintain profit levels. Some organizations, the ones that have invested in innovation, have seen exponential growth. However most have failed to create value out of innovation. What are the secrets for keeping the value up and succeed in profitable innovations? According to authors of Exponential Organizations the way to realize exponential result is by marginalizing the costs of demand and costs of supply. That sounds easy but where do you start? I have … [Lees meer...]
Organizing for Disruption
9 januari 2016 By Reageer
"The law of a handicap of a head-start" ceased to exist. Yes, you read it correct “de wet van de remmende voorsprong” bestaat niet meer. Why is the law outdated And what do we get in return? We get the law of adoption by attraction. Why the law of a handicap of a headstart no longer applies.. For decades we have been peopled by the forces of the old economy. Seize mattered, economies of scale gave ample room for new competitors and networking was a privilege of social inheritance or your private academic investments. The forces of power are over because we have entered a great period of … [Lees meer...]
Problemen oppakken
16 juni 2015 By Reageer
Kent u dit: zo lang het nog niet echt nodig is laten we het probleem nog even liggen. Er zijn altijd wel redenen aan te dragen waarom andere activiteiten de prioriteit krijgen. En zo groeit de lijst met latente problemen die vroeg of laat acuut worden. Problemen zijn vaak problemen omdat onbekend onbemind maakt. De oplossing zijn vaak niet eenvoudig voor u, u bent niet thuis is het vakgebied, voelt zich te weinig ervaren of u bent onbekwaam. Wanneer u uw kwetsbaarheid toon en uw uitdagingen deelt dan kunt u problemen oppakken en nog meer genieten! Welke bedrijfsproblemen in beeld? In de … [Lees meer...]
Intuitie ontwikkelen
2 april 2014 By Reageer
Op 3 mei organiseer ik een bijeenkomst intuïtie ontwikkeling voor professionals in Marketing en Communicatie. De bijeenkomst heeft als doel bewustwording, herkenning en groei. Stil staan bij intuïtie en visualiseren van intuïtie vormen de start van een mini magazine, die onderdeel vormt van V-Style 7, de vakglossy van VMC. Meld je aan op Eventbrite. Let op, er is beperkt plaats! … [Lees meer...]
Met strategisch advies, business development en innovation management draag ik graag bij aan het bereiken en vergroten van uw bedrijfsdoelstellingen. 
